BIRDVIEW Technologies Releases Virtual Floor Time™ (VFT)
Upgrade to the OfficeSite™ Enterprise Software Suite.
Glen Ellyn, IL- May 15, 2004 - Today BIRDVIEW Technologies, a leading provider of web based software for real estate brokerages and agents, released Virtual Floor Time™ (VFT). VFT is an upgrade to BIRDVIEW's OfficeSite™ Enterprise Software Suite. OfficeSite™ Enterprise provides brokerages with a company wide, technology platform for their website strategy.
Virtual Floor Time™ assigns leads to agents based on rules established by the brokerage. Additionally, VFT allows the brokerage to define destination groups. Lead destination groups can include all agents, groups of agents, staff, affiliates or any combination of these. For example, high end homes could be assigned to a group of agents who specialize in those property types, relocation leads can be assigned to the relocation department, mortgage leads can even be assigned to the brokerage's mortgage affiliate. Within those specialized groups leads will be distributed in a round-robin fashion.
VFT can reduce a brokerage's costs and provide value to their agents, by minimizing the expense of centrally managing Internet leads, while efficiently distributing those leads to their agents. Their are two versions of Virtual Floor Time™. The full version allows for the customization of lead distribution rules and takes advantage of the connectivity between the brokerage's website and the agent's AgentSite™. VFT - Lite operates on BIRDVIEW's AgentPage™ platform and is positioned for company wide lead distribution.
According to Michael Kehoe, Executive V.P. for BIRDVIEW Technologies, "The ability to build rules for distributing lead types and assigning those leads to members of a specific group, provides the automation and control a brokerage requires to efficiently and effectively allocate website leads", Kehoe added, "Beyond distributing leads, when VFT assigns leads to an agent, future interaction between the brokerage and the consumer is then driven from the agent's website. When VFT is combined with BIRDVIEW's ProspectPro™ software, a VIRTUAL Marketing Assistant, the brokerage is assured consumers are receiving timely, professional follow up. This saves their agents from time wasted on cold Internet leads".
Virtual Floor Time™ has been tested among a group of BIRDVIEW Technologies' early adopter clients and is now ready for inclusion with all new OfficeSite™ Enterprise orders. One of BIRDVIEW's early adopters, Rob Schaid, Owner of RE/MAX Plaza in McHenry, IL told BIRDVIEW, "A successful web strategy obviously focuses on generating and managing leads, but we have learned that distributing leads to agents who are prepared to incubate a long term lead is equally important. BIRDVIEW's Virtual Floor Time™ product provides us with a platform for our company to do just that".
Established in 1996, BIRDVIEW Technologies provides software and builds websites for more than 750 real estate offices nationwide, comprising over 20,000 agents. BIRDVIEW provides listing data to brokerages from over 90 separate MLSes. Our product line of software applications are developed with a full understanding and appreciation of the issues, challenges, practices and policies facing the real estate professional today. For additional information call us toll free 1.877.247.3843.
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