Local search marketing is a relatively recent introduction into the world of internet marketing, and BIRDVIEW has been in operation long enough to be educated about its establishment, as well as relevant advances related to strategies and techniques. By monitoring trends in the world of internet marketing we are able to establish the best tactic for a local search marketing plan, and implement it successfully. Our holistic approach allows for a combination of strategies to provide maximum results.

The current world of search marketing is more exciting than ever before. While these marketing procedures were previously only made available to large companies or corporations with multiple locations around the country, local search marketing provides an outlet for small local businesses. A business with a single location in a specific locality can now gain the same exposure as a large corporation. People are searching for products and services everyday, and many times they hope for something close by. This type of internet marketing allows for maximum exposure to your target audience by tracking the locality of internet users.

Local search marketing techniques allow us to focus on the needs of small businesses, as well as those larger operations with multiple locations. Our experienced team members will work closely with you to determine your exact business needs and expectations. This allows us to create an appropriate plan that directly relates to your goals and desires. With local search marketing experts on staff we use the most modern research and analysis tactics, mixed with consistent strategies, to determine the most effective approach for marketing your product or service.

Local search marketing is ideal for small businesses that want to target a specific locality. With successful implementation of local search marketing plans, we guarantee an increase in customers and business. Your single location business can be advertised as widely as a multi-location corporation through utilization of our local search marketing services.

Some Stats on Local Search

• 73% of all online activity is related to local content (Google)
• 82% of local searchers follow up with a phone call or show up on your doorstep (TMP/Comscore)
• 66% of Americans use local search to find local businesses (Comscore)
• 54% of Americans have replaced phone books (Yellow Pages & Business Directory) with internet and local search (Comscore)
• 43% of search engine users are seeking a local merchant with the intent of buying offline
• 41% of consumers say they use a location in their search – “Dentist in Chicago”

Our Local Search Approach

• Automated feed of optimized content to 100+ distribution partners (local search engines & online directories). These partners ultimately feed 100’s of other web sites.
• Managing and implementing “Best Practices” for our clients on Google Maps & Yahoo Local
• Unique 800# for each brick and mortar location, so we can provide call tracking for all clients.
• Ability to listen to all phone calls in a web interface.
• Call tracking & click tracking from all distribution partners to properly track all phone calls & clicks from all local search marketing efforts.
• Our local search marketing platform helps drive organic search traffic and compliments an existing SEO strategy via indirect link building.