Successful implementation of an e-mail marketing plan can dramatically improve the rates of return on investments. With the Direct Marketing Association (DMA) reporting an estimated rate of 43:1, e-mail marketing is becoming a large part of common internet marketing plans, and for good reason. This type of marketing allows us to reach a targeted audience to gain the most efficient exposure possible, making it a vital part of any marketing campaign.

Our e-mail marketing plans are established in a way similar to that of our other internet marketing components. First, we take a unique look at all available tactics relevant to this type of advertising. We view each separate tactic and strategy as a unique means to an end, with the end being ultimately the most important aspect. Each tool we use to reach that goal is specially researched and analyzed to provide for maximum results. We take a holistic approach to marketing by exploring many different strategies before deciding which is best for your business' specific needs.

In order to implement the best appropriate tactics and strategies, we understand the importance of e-mail marketing, and the best ways to go about creating a plan of action. We include elements from social networking strategy and contextual multimedia to increase profits through targeted mailings. This strategy was even used before the popularity of the internet, and is still used today in the form of flyers and door hangers. Bringing an advertisement straight to the public's mailboxes is a quick and efficient way of increasing profits and maximizing the attention given to your products and services.

BIRDVIEW has many experts on staff, including members familiar with the world of e-mail marketing. To ensure the best possible results, it is necessary to utilize the expertise of experienced professionals who can plan and implement a marketing strategy specific to the goals of your company.

Is eMail Marketing Limited to My Own Clients?

While marketing to your own client base is always an advisable tactic, email marketing can be used to target new prospects.  It is well-known that marketing to your own client base can generate cross-sell and up-sell opportunities, and this also helps to maintain your existing relationships.  While you can generate referral business from these activities, getting new clients through an email marketing campaign requires a more active approach.

Some of the benefits of email marketing include:

• Reaching highly targeted decision makers
• Building trust and loyalty in the market
• Branding your company's expertise
• Providing feedback on your messaging
• Supporting your other sales channels