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If
you've thought about shifting some marketing dollars online
but just don't know how to get started, here is a simple three
step guide to getting started.
Step
1: Determine your online objectives
What are your expectations when spending your marketing dollars
online? Set benchmarks for each category. Good metrics are
visitors, leads, prospects and transactions. Working backwards
is a great way to do this exercise. Keep working backwards
all the way to number of leads and amount of visitors. When
you establish these benchmarks, you will be able to tweak
your marketing program to maximize your returns.
Step
2: Budget a minimum of $500 a month
Statistics have shown that you need consistency in your marketing
efforts. Part of having consistency is being able to reach
enough prospects. In most markets, a budget of anything less
than $500 a month will not help you achieve the consistency
needed for effectively marketing on the Internet. And you
should plan to stick with it for at least 6 months.
Step
3: Set specific and realistic goals
You set your expectations in step 1 and 2, but you need to
make them specific and realistic based on what you budgeted
in step 2. Breakdown your overall goals into bite size steps
and make them realistic. If you are spending less than $500
a month on marketing on the internet, then don't expect to
generate 1000 leads a month.
Your
local account executive is trained to provide you with additional
guidance so be sure to contact them with any questions you
may have.
Good
selling!
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