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Drive
More Business To Your Web Site
You
may have caught Cendant President Richard Smith's remarks
recently regarding the shift from print advertising to web
advertising …
"What
is important to us, the major shift that is occurring, is
print media has long been the dominant form of marketing and
it's losing its throne," says Smith. "The Web is
more efficient and cost-effective and quantifiable. The quicker
you can move from print to the Web, you'll be better off.
We say that to all of our franchisees, and we are shifting
more to the Web in a variety of means and we are saving money
there. We are saving money on not inefficiently spending on
print.
We've
been educating our customers on this shift for quite some
time now. In case you are just hearing about this for the
first time, let us share with you some of the online marketing
tools we've been making available to help you effectively
shift marketing dollars online.
Our
flagship online marketing program, TrafficAccelerator,
develops a targeted action plan structured to increase traffic
to your website, and it uses customized marketing programs
to strengthen your Internet presence and brand in the mind
of online consumers. Unlike many online marketing programs,
Traffic Accelerator™ is a fixed, flat monthly cost with
no per-lead fees to the broker or commission splits with portal
operators.
We
also just recently announced a partnership with Homegain to
provide you with a discounted price on their BuyerLink
product. HomeGain's Buyer Link provides you with an effective
way to drive pre-qualified geo-targeted visitors to your website
on a cost per click basis.
For
more information on how to increase consumer traffic to your
web site, contact your local account executive or click
here to learn more about our offerings.
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