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The struggles of Print Advertising
Real estate brokerages and their agents continue to
move more marketing dollars to the Internet. This
is even more important considering today's market
conditions. The appeal for industry practitioners
rests largely in the level of consumer adoption of
the Internet, now north of 90%, as well as better
measurability of Internet investments vs. print advertising.
Based
on the results of last month's poll, we're making
a recent INMAN News special available to BIRDVIEW
clients. Get a FREE copy of this report at http://birdview.com/freereport.
Planning
for 2007
In
between spending time with family and enjoying the
holidays, you're probably also trying to get some
planning completed for 2007. We'd like to offer you
valuable insight from some of our most successful
clients. Consider your Internet investments a marketing
expense rather than a technology expense. This allows
you to divide marketing dollars more easily between
online and offline venues and track their respective
profitability.
Also,
be sure to conduct an annual business review with
your BIRDVIEW Account Executive. Our account executives
are experts on how to make the Internet work for you.
Consult with them, get the facts on what's working
and what's not with respect to your business objectives
and make the necessary adjustments.
We wish you all the best in 2007. Good Selling!
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