BIRDVIEW'S NEWSBEEK
More Leads. Lower Costs. Higher Profits.
September 2008
Welcome to the September issue of NEWSBEEK, our monthly newsletter where you'll find news, tips and information that'll help you make the most of your online business.

In This Issue

News Clippings ...

New Features & Services

Tip Of The Month

BIRDVIEW Help & Support Information

We Guarantee Leads!

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1.877.247.3843

  News Clippings...
  

Mortgage Bailout Is Greeted With Relief

Los Angeles Times axes real estate section

Fed Expected to Hold Steady on Rates

  New Features & Services
  

Traffic Accelerator

Our new Traffic Accelerator program generates additional leads for you at considerably lower costs than traditional advertising mediums. In fact, we are so sure of this program that it comes with a guarantee. If we do not deliver a minimum set of leads, then we will continue to deliver additional leads at no cost.

We are recommending that all of our customers analyze their current advertising spend as a minimum step to lower their costs. To that end, we have created a helpful calculator to help you analyze your current advertising program. Click here to go to the calculator.

If the cost of generating each lead to your website is in excess of $20, then please give us a call ASAP and we can help lower your costs.

For more information about this product visit our website or contact your Account Executive.

  Tip Of The Month
  

Getting a Better Return On Your Money

When analyzing your advertising and marketing budget, it is easy to discount the negative impact minor expenditures have on your overall budget. For example, you may spend $100 on a piece of marketing material. While you may not be able to track its results, it is easy to discount the negative impact this has on your business by simply saying “…it’s only $100”.

Instead, take a look to see what your best sources of advertising produce at a cost per lead rate. You may be spending $1,000 a month elsewhere and getting 50 leads. That would mean that you are paying $20 per lead. By simply adding this $100 to your better performing source, you would generate an additional 5 leads or a 10% increase in your returns.

  BIRDVIEW Help & Support Information
  

New to BIRDVIEW? Use these valuable resources to get answers fast!

a) Visit our website at http://birdview.com/support where you'll find answers to frequently asked questions, announcements, documentation, forms as well as other helpful information.

b) Refer to the Quick Start Guide that came in your BIRDVIEW Welcome Kit.

c) Your online Web Assistant has built-in help menus and interactive tutorials - be sure to use it!

d) Contact our Service Bureau for more information on our professional training programs by sending an email to ServiceBureau@birdview.com.