OFF SITE OPTIMIZATION

Most SEO handbooks and seminars focus on on-site optimization – that is, the process of making a website more appealing to search engines. Anything that has to do with the content or coding of your site that appears directly on the host itself is considered on site optimization. Whenever a website updates its content to make it more keyword rich or adjusts its meta tags, the webmaster is working to improve the site through on site methods.

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e-Commerce: Why User Experience Is Not As Important As You Think

While we understand that these aspects are certainly important, they are not as relevant to an ecommerce site as many may think. There are other factors more responsible for success, as they generate sales and increase profits, as opposed to simply providing an enjoyable user experience. The goal of an e-commerce site is to sell a product, so while web designers are excited about Flash designs and color choices, that’s not typically what generates sales.

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